News on the Tweet

1. Why are respected news brands good news for Twitter?

Two of those - what is going on in the world and following people they don’t know (celebrities and the journalists themselves) - are core news brand territory, while even ‘passing the time’ is something that is often done with news brand content. 

Meanwhile, ‘to keep in touch with people I know’ (26%) or ‘to enhance my enjoyment of television programmes’ (12%) were less of an attraction.

One way respected news brands are good for Twitter is that they help to eliminate the nonsense or false information presented on the social media website. This is because everyone can use Twitter.

Why in turn is Twitter good for respected news brands?

Respected news brands are good for Twitter as people or Twitter users will trust those news brands in which can mean more viewership directed to news articles poster to their online platforms such as their website or YouTube page.

Newsbrands bring a number of assets to the table, but it is a symbiotic relationship. Twitter is helping to make newsbrands more accessible, more influential and more connected than ever before.

The immediacy and accessibility of Twitter brings valuable readers to newspaper brands that they would not normally read in print or directly online.  

1. The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?

1. On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this? 

You can see above that there are many ways in which journalists have tried to become banterous in which may attract more people to view tweet and allows tweet to circulate making the journalists more followed than normal.

1. Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?

I feel like the increase of gossip or banter is not harming reputation as this is what will attract the mass Twitter users. In order to sell their articles this is what journalists have to do and creating banterous tweets shouldn't affect a journalists reputation in my opinion to be honest.

1. What does the report say about trust in Twitter and journalists (look at pages 34-39)?

1. Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?

Statistics -

- 60% of UK newsbrand followers say they follow newspaper brands that normally they wouldn’t read in print

- 59% of Twitter users follow newspaper brands

- 64% of newspaper followers say Twitter helps ensure that established newsbrands continue to resonate with new audiences

- while 62% think it’s important that news on Twitter is verified by a respected brand

- In fact, almost 60% of all Twitter users in the UK follow some form of newsbrand content

- Among newsbrand followers, 78% follow more than one handle and may cover a range of brands, specialist areas and specific journalists or columnists.

Meanwhile to keep in touch as 26% of people have said this as shivums is a dickhead if you you know and i dont know what i am doing tbh because i am a twat if you know what i mean. I dont think you know what i mean tbh

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