NDM stories (27/28)

1) Post - Internet : Has the bubble burst on pop's social media strategy?

- Ed Sheeran said says he's leaving social media so no longer has to see world through a screen

- Ed Sheehan used his instagram account with 5.5 million followers that he was taking a sabbatical break from all of his social media

- This break will be until the pop star finishes his third album in autumn 2016

- Suggests a greater disatisfaction amongst musicians with social media obligations

- There was a point a few years ago that music industry has become obsessed with social media figures

- Many record labels have been fixated over quantitative instead of qualitative 

- If social media following was increasing this directly relates to a greater hit making labels more money

- A Twitter audit suggests that 30% of Ed Sheerans Twitter followers are not real

I believe that musicians such as Ed Sheeran are heavily reliant on their followers to market new music to an audience in which increases sales on buying music from iTunes. If pop stars such as Ed Sheeran do not use social media then they are not maxmising sales so it is crucial for artists to have these accounts and increase their recognition.

2) Twitter warns users they may have been hacked by state sponsored actors

- social media company emails more than 20 accounts, warning them they may have been targeted by hackers

- Twitter is following Google and Facebook in warning users about potential hacks to perceived targets of state sponsored attacks

- Googles warning were introduced in 2012 while Facebook started in October this year 

- Twitters warning has sparked criticism from those who received it
- company advises users to use the anonymous browser

I believe that serves used online such as Twitter have security concerns in which many accounts can be hacked. This means information can be taken and used to an advantage in a negative manner. As a result people have to be extra cautious when dealing with their accounts. Maybe people should be questioning Twitters security and how hackers have hacked these accounts or what are Twitter doing to help prevent this in the future.