new/digital stories (33/34)

Make or break for the sun and more consolidation
http://www.theguardian.com/news/2016/jan/03/2016-predictions-make-or-break-for-the-sun-and-more-consolidation

- Rebeekah Brooks returns as News Uk chief executive , year after she was cleared of charges from phone hacking scandal
- The Sun recently dismantled their paywall recently
- The Sun also have a new editor Tom Gallagher has tasks of playing digital catch up
- They have a job of building an online giant to match status as the best selling daily newspaper
- Sun reported 25 million monthly users in November in which the figure has stayed the same since 2009
- This figure is only 10% of MailOnlines monthly viewers.
- Good news is that advertising decline should not be as bad as 2015

I believe that it will be a difficult job for The Sun to reach the viewership of the MailOnline whom has millions of monthly users viewing from America and have a larger population. The key will be able to tackle the audiences in America which can equate to many more users on the website and making the media company much more profitable.

Ad-blocking and fraud pose big questions for online advertising
http://www.theguardian.com/news/2016/jan/03/2016-predictions-ad-blocking-and-pose-big-questions-for-online-advertising

- Potential threats of consumers taking to ad blocking in huge numbers leaving advertising companies preoccupied with dealing with this issue
- Developments such as Apple’s move to allow iPhone and iPad owners to download apps to block ads
- Mozilla’s release of a new adblocking app for Firefox, and the spectre of true in-app adblocking, have fuelled a sense of panic.
- the amount of revenue that publishers lose due to it will double next year to $41.4bn globally.
- The firms estimate there were 15 million desktop adblock users in the UK at the end of last year.
- This will grow to about 21 million by the end of 2016
- Ad market is worth about $70bn globally. 
-  The real revenue risk is likely to be just $100m of that, maybe less
- Android does not support this ad blocking through natural native support, meaning external adblockers on android will not work on apps
- Android runs on 80% of the 2.5bn tablets and smartphones out there, so not as much damage will be done.

I think that adblockers do possess a threat however do not really have much of an impact to hurt the revenue by advertising agencies. Also the fact that Apple is supporting adblocking is good for consumers and was probably implemented by listening to consumers. This will help Apple grow further as a business and then advertising businesses are affected as a result.