Institution case study: News Corporation

1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last 10 years for any reason?

These are the companies that the News Corporation currnently own. The News Corporation had bought myspace at the time when it was the biggest social media website for just under 580 million dollars in 2005. However myspace was then sold at a massive loss of 35 million dollars. This is because other social media platforms emerged in which people did not use the social media site. 

2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)

An example of the impact that new and digital media has has is that TheSun who is owned by the news corp had stopped their paywall subscriptions. However the financial times has kept their paywall subscription. 

Also an example is that the MailOnline is one of the most viewed news websites which has more readers in america than the UK.3) Use what you have found out about News Corp to answer the following question:

NDM Stories (25/26)

UK Most advanced TV watching country in the world, research finds

- OFCOM study shows 70% of British adults watch free to air catch up services such as IPlayer and All4
- This 70% is ahead of france and spain who are 52% of adults that watch free to air catch up services
- The research also found out that four out of five adults watch some kind of online TV or film service such as Netflix and Amazon Prime.
- British adults who watch film services is greater than Italy and Spain who 76% of adults watch film services
- These trends are being driven by smart phones and tablets
- More than half of UK adults own a tablet
 - 16% will use a tablet to watch TV
- UK has one of the highest proportions of TV connected to the internet , 42% which is more than any other country

In my opinion I believe that the convergence of smart phones made it much more accessible for people to access on-line TV. Also the internet accessibility outside is widely available across all phone providers. One more reason as to why this has happened is in the UK is there is load of different places where WIFI is offered for free to attract customers which means that people will use those services to watch online TV.



The independents blog site hit by ransomware attach







- blog hosting site has fallen foul of hackers who are using ads to target viewers with viruses
-  The targeted visitors encrypts files and demand a ransom
- As a precaution all ads have been removed from the independents blog
- A spokesman from the independent said

“It appears that an advert appearing on that blogsite may have included malware. There is no suggestion or evidence that any of our users have been affected by this. As a precaution, all advertising has been removed from the blog site, pending further information.”

- Threat was highlighted by security firm Trend Micro
- Fewer than 5000 people go onto the website a day
- The malware will only affect people with not up to date version of flash
-

I think that there are people who are not using the internet ethically in which are out to harm users of the internet making the internet a dangerous place for vulnerable people that may not be technical with their computers. Also cyber crime is increasing as many people who do these crimes make their IP untraceable.

Conference notes

Bill Thompson

internet:
innovative
creative
free expression
active citizenship
freedom of press
leisure
communication/comment
gather information
make contributions
voices in your head/ engaging
with people in the more greater and profound way
political action
campaigning
financial rewards
games-creative-learning
friendship
equal opportunities
over 50% of national UK news papers sold are controlled by Rupert Murdoch and Jonathan Hansworth

Stuart Hall:
role of media in circulating 'common sense' definitions of majority and minority groups of  'deviance' and 'normality'

Miedia process as over reporting some and under reporting others.
what is not told to us by the media?

51% violent crimes- however decreasing
24% muslim- reality 5%
teenage pregnancies- 20%
moral panic/ increase islamaphobia or dislike towards working class or youth


Owen Jones

MYTH OF A 'CLASSLESS SOCIETY'
-media should look like the people in its country
-not just limited to the elite and rich
express your experiences and let them know

decline in newspapers
201 3 mil
2015 1.8 mil
citizen journalism, real time, twitter

-dont let us scrutinise the powerful, should be educating society about the current situations
-to make life easier fro the people in power, the elite
-generate jealousy with the people/working class rather than addressing the people creating or in charge

Globalisation and the media - wider issues

1) Why was Google Glass controversial?
- People are becoming less engaged in conversation with other people.
- How would public be aware if people are filming with the Google glass, which is seen as a privacy concern
- Picks up sound which means peoples conversation can be recorded without them knowing , privacy concern
]
2) What are the positive elements to Globalisation that the article highlights?

The spread of the service inevitably displays globalisation, it allows people to become more accessible, and people are enriched with knowledge and access to learning things people otherwise have no access to.Increased choice and opportunities empower people, while access to information can enhance not only the ability to make informed decisions but even the democratic process.

3) What are potential negatives to Globalisation?

A negative from this article states that smaller corporations have little or no hope of staking a claim in the global market. This is because smaller companies will not be able to complete. 

4) What is a techno-panic? How does it link to moral panics?

A moral panic that centres around the fear of regarding a specigfic contemporary technology , this links to moral panic as techno panic expresses an increasing grown which is what moral panic does.

5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?

I believe that large coroporations should not be able to access large amounts of data without anyones consent. Also the fact the large corporations such as google accessing large amounts of data is a marketing strategy which is not good.

Globalisation

1) our news influenced by American cultural imperialism? What examples can you think of?

One example news being influenced by American Cultural Imperialism is CNN news started to offer 24/7 news in which many were the first to do so. This means that people in the UK viewed the channel at a time convenient to them and absorbed the ideologies presented in the American news. Also sky then started to offer 24/7 news which means people in the UK had a choice from Sky and CNN in which less people then watched CNN news.


2) Has the increased globalisation of news improved the audience experience? How? Why?

The increase in globalisation has improved audience experience as people can view content that has been published from USG content. This means that people can witness raw footage in which there is not any views from the news which people are told to believe. Also globalisation means that news corporation can reached an increased number of people in which audiences can view different types of news content from those different news corporations making audiences have greater opinions on the news.

3) Has globalisation benefited or damaged major news institutions? How? Why?

 I think that globalisation has benefited major news institution as news companies offer their online services abroad in which new institutions such as Daily Mail Online has been viewed more in America when it is a news institution from the UK.
- However news institutions have been affected as local newspapers have been affected the most. This is because local newspapers are not read as people do not buy newspapers anymore in which news is readily available online.

new digital stories , 21/22

YouTube tipped to strike licensing deals for TV shows and films

- YouTube strike deals with Hollywood Studios to bring Tv shows to YouTube red subscription servie
- The video service has a membership of $9.99 and is keen to compete with rivals such as netflix and Amazon Prime
- hopes to commission original shows rather than licence existing content
- YouTube is focussing new material 
- Netflix and Amazon Prime have older movies
- YouTubers such as PewDiePie, Lilly Singh and The Fine Brothers are making shows on the red subscription service

I think this is a bold move from YouTube in order to compete with already made companies such as Netflix and Amazon Prime. What makes YouTube red subscription service unique is that new shows are going to be on the service which could attract a lot of people.





BBC 3 TV channel to be switched off by February, BBC Trust confirms

- BBC Trust confirms BBC 3 will be switched off by February
- As a result 1 million younger viewers can desert from the channel
- Moving younger people to tune in to BBC 3 online will save BBC 30 million each year
- £6m will be spent on short term content
- The TV channel will stop airing shows from Januar, but will continue to run as a barker
- 80% of the 925,000 audience who use no other BBC TV service could switch off
- 540,000 of those are 16 to 34-year-olds.


I think that BBC 3 are making a bold decision which will save them a lot of money and therefore reinvest into other areas which will inform and entertain. Also the fact that BBC 3 could 1 million viewers is a bas decision however they are going to save a lot of money to make up for that

new/digital stories 23/24

Essena O'Neill: can kids spot covert marketing by social media stars

- Australia model and social media star hit headlines when she decided to quit social media

-  She explained stage photos in which there were promotions from companies paying her

- she could could be paid up to 2000 austrailian dollars for each post

- In a recent survey of 16-19 year old , most said they spend time using websites ans apps such as YouTube

- Brands are now partnering with people who have a large fan following

I think that this is a marketing strategy in which companies should be able to partner with people with huge social media followings to promote their products. I feel its up to guardians of childrens to carry out any teaching on how products are marketed to audiences of fan followings

American Isis Twitter scene' reveals social media's power to radicalise

- Islamic state sympathisers prefer Twittern to any other platform

- Having a Twitter account suspended has bceome a badge of honour for US based Isis Supporters

- During the six-month study, researchers monitored almost 300 accounts

-The activity showed how social media plays a crucial role in their radicalisation and, at times, mobilisation to fight in Iraq

I think that these Twitter accounts play a major part in getting people to leave their families in which go to the Islamic State to fight for ISIS. Also Anonymous have taken down 20,000 accounts.