Case study - New/Digital Media

Your chosen industry: Film

Your chosen case study (i.e. text/institution etc.): How has movie streaming affected revenue of film released in cinemas/ How has YouTube helped to 

Have you received approval for this case study from your teacher? Yes/No - 

http://www.ebuyer.com/blog/2015/01/is-streaming-good-for-the-movie-industry/

http://www.dailytech.com/Hollywood+Executives+Fear+Netflixs+Impact+on+Film+Industry/article21075.htm

http://screenrant.com/netflix-digital-killing-movie-theaters/



Audience

1) How has new and digital media changed the audience experience in your chosen industry?

- New/Digital Media has changed the way audiences view film and therefore changed the lifestyle of audiences. As a result of the rise of Netflix and other movie streaming websites, renting out movies from blockbuster stores has dramatically reduced to a point where blockbuster stores went bust.
2) Has new and digital media changed the way the audience consume your chosen product?

- Traditionally people would have to travel to the movie renting stores and rent out hard copys of the movie which are used to be played onto their video recorder sets at home

However in today's world, people can then view many different films on an app or on-line website in the comfort of their own home.
3) Has the size of the audience changed as a result of new and digital media?
I believe that because of new/digital media, more people are streaming movies online rather than using the traditional method of renting movies.
4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)

The positives to the result of new/digital media introducing movie streaming are as follows:
- Streaming movies online is much cheaper than renting hard copys from stores
- People can watch a wide variety of movies instantly 
- People do not have to travel places to acquire movies to be streamed.
5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)

The negatives to this method are as follows - 
- People are not travelling, correlating into the increase in obesity
- Lack of social interaction
- 

6) What about audience pleasures - have these changed as a result of new and digital media?
- The audience pleasure of enjoying movies still remains the same however a new audience pleasure is that consumers of streaming services can watch more movies for a cheaper price 

7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.

- 4.94 million paying subscribers in the UK
- more than 1 in 10 British households have a Netflix membership
- 



Institution

1) How has new and digital media had an impact on ownership or control in your chosen industry?
- New/Digital media has given institutions such as Netflix to gain information based on their paying subscribers and this means consumers of movie streaming are much more vulnerable as that information can be handed to unauthorised people due to hacking or theft of information.

2) What impact has new and digital media had on ownership in your chosen case study?
- One impact to ownership and control is that Netflix has full control as to what movies they allow to be streamed for paying subscribers, this means that movies streaming institution can influence or feed information based on the films uploaded for paying subscribers to consume (The hypodermic needle theory). 

3) How has new and digital media changed the way institutions produce texts?

- Digital media has changed the way produce text as movies can be viewed electronically or digitally and is a soft version, however traditionally institutions would produce texts physically and there would be a hard copy given to consumers who rented movies from stores.

4) How has new and digital media changed the way institutions distribute their product?

Traditionally, institutions would distribute rented movies through their stores however now movie streaming services are distributed on-line with a membership to watch all of the movies that an institution has uploaded onto their website.

5) How might new and digital media threaten your chosen industry?

New/ digital media has already threatened the movie industry as it has put famous movie renting institution out of business through the developments of New/Digital media.

6) How has new and digital media changed the way your chosen industry is regulated? 

- Regulation has changed as the movies are posted on-line to Netflix website in which regulating organisation make sure the material or content is appropriate for their licencing.
UGC

1) What examples of user-generated content can you find in your case study?

- On movie streaming websites users cannot have their own content in relation to 

2) How has UGC changed things for audiences or institutions in your chosen case study?


Marxism, Pluralism and Hegemony

1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?

2) How would a pluralist view the impact of new and digital media in your chosen industry?

3) Are there any examples of hegemony in your chosen industry or case study?


Globalisation

1) How has globalisation impacted on your chosen industry or case study?

Globalisation has increased as many people all over the world have Internet and can gain access to movie streaming services, this as a result has increased globalisation as many people can view the same service from different parts of the world.

2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?

In my opinion globalisation has had a positive impact as people from all over the world can view the same films that they may not be able to view other places such as cinemas in and TV channels in different countries.

3) Can you find examples of cultural imperialism in your case study or industry? (The 'Americanisation' of the world)

-Social media

1) How has your industry or case study used social media to promote its products?




Movie streaming, is promoted on all social media websites, they communicate with Netflix users and promote new uploads onto their social media , Facebook and Twitter

2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.

showing snippets of Netflix series House of Cards, this gets audiences a taster of the Netflix show

3) Is social media an opportunity or a threat to your industry and case study?

social media is an opportunity to the film industry
Statistics

1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.

- Blockbuster statistics -

- 
- 
- 
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Netflix 
- 75 million paying subscribers
- three packages offered, standard (£5.99), premium (£7.99), 

2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry? 

From these statistics it has been evident that stores have been wiped out by renting stores such as blockbuster stores. This is mainly due to the convenience that movie streaming has provided. Also blockbuster were not able to adapt to new convenient ways.t


3) What has the impact been for audiences? These may be positive and negative.

- There has been both a positive and negative impact on new/digital media on audiences, this then means that New/Digital media 
Theories

1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.


Issues/debates

1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.


Wider examples and secondary texts

1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?