1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
2) Read through the mark scheme. Pay particular attention to page 9 that has suggested content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions?
For the first question , I included the point about the text of the advert and this is the only point from the list.
3) Now look at page 15 of the mark scheme. How many of the broad areas suggested by AQA did you cover in your Section B essay? Did you successfully answer the question?
I didn't successfully answer the question on New/ Digital media as i had a lack of news facts and statistics and generally information from the news industry.
4) Read the Examiner's Report in full. For each question, would you classify your response as one of the stronger answers or one of the weaker answers the Chief Examiner discusses? Why? What could you do differently next time? Write a reflection for EACH question in the paper.
For section B my response is the weaker option as I didn't do the following -
- It doesn't have a clear link to the impact of News/ Digital media.
5) Choose your weakest question in Section A and re-write an answer in full based on the suggested content from the Examiner's Report. This answer needs to be comprehensive and meet the criteria for Level 4 of the mark scheme. This will be somewhere between 3-6 well-developed paragraphs(depending on the number of marks).
There are many reasons as to why audiences should a positive attitude towards new/digital media in which could benefit media producers massively, these reasons are as follows -
Firstly if audiences are very positive towards new/digital media, then media producers are allowed to received direct feedback. This is made possible as new/digital media development has increased the use of video sharing websites such as YouTube in which because new/digtial development of the Web 2.0, audiences then can rate videos and comment on what they thought of the videos posted by media producers.
Secondly if audiences are positive towards new/digital media, they are able to find out whether a particular demographic enjoyed the content that was meant for them. If not, then the media producer is fully aware and not just invest his money into something that he known that will not do any good or be perceived well from his targeted demographic
Thirdly having audiences respond positively towards new/digital media means that media producers are able to cross media platform which will open up larger access to the targeted demographic. For example promoting through TV ads and YouTube ads will reach more people which is very beneficial to media producers.
Saturday, 19 March 2016
Friday, 18 March 2016
MEDIA MAGAZINE
Technology and Creatviity
Curse or cure
- Elinor Black evaluates the way new technologies have transformed the media industry
- People in the creative industry are the first to adopt and firs to discard
-
Convergence
- The convergence in the telecommunications IT and Media into the common digital format
- meant that different types of content have been aggregated into one multiple media product or service.
- BBC website exemplifies the way the printed text word (allbeit) online can be used to enhance the moving image text.
Evolving technologies
- Changes in audience and consumption
How have audiences in technology brought about change in the audience trends?
- Upon the release of soaps , people were restricted to when and how they could watch their soaps on TV
- The family would need to be together at the same time to watch their soaps as their was only one viewing opportunity
- Due to technological and media development, this began to change
- Not only did the number of channels increase, offering chances for repeat scheduling, the number of televisions in the home increased
- Family members could watch soaps at different times and in different rooms
-
Going Online -
- Consumption was steadily changing and this was spurred on by further technological development such as online media
- The internet offered a new platform for television to reach their audiences
- This happened through the launch of media services such as BBC iPlayer in 2007
- Audiences no longer need to be at home to consume their favorite shows
- by 2009, BBC iPlayer was extremely sucessful with 5 million streams per week
- 86% of streams or requests came from desktop users
- Although new technologies have increased audience choice and enabled channels to reach wider audiences, it can be argued that programmes such as EastEnders have lost the ability to bring the family together
The impact of convergence
- Over recent years, media development has been rapid and convergence has become the centre of modern life
- With products such as the iPhone offering multiple devices in one, the audience have come to expect ease and accessibility
- Modern audiences are used to having all their desired technology at their finger tips in one product and this has greatly affected audience consumption#
- Audience demand has been met
- Now we not only choose when but also where to consume our entertainment , this has been made possible through portability which has been argued as the most important advance in technology
over recent years
- This is because consumers can have a phone, camera, television, and internet connection all in their pocket
Curse or cure
- Elinor Black evaluates the way new technologies have transformed the media industry
- People in the creative industry are the first to adopt and firs to discard
-
Convergence
- The convergence in the telecommunications IT and Media into the common digital format
- meant that different types of content have been aggregated into one multiple media product or service.
- BBC website exemplifies the way the printed text word (allbeit) online can be used to enhance the moving image text.
Evolving technologies
- Changes in audience and consumption
How have audiences in technology brought about change in the audience trends?
- Upon the release of soaps , people were restricted to when and how they could watch their soaps on TV
- The family would need to be together at the same time to watch their soaps as their was only one viewing opportunity
- Due to technological and media development, this began to change
- Not only did the number of channels increase, offering chances for repeat scheduling, the number of televisions in the home increased
- Family members could watch soaps at different times and in different rooms
-
Going Online -
- Consumption was steadily changing and this was spurred on by further technological development such as online media
- The internet offered a new platform for television to reach their audiences
- This happened through the launch of media services such as BBC iPlayer in 2007
- Audiences no longer need to be at home to consume their favorite shows
- by 2009, BBC iPlayer was extremely sucessful with 5 million streams per week
- 86% of streams or requests came from desktop users
- Although new technologies have increased audience choice and enabled channels to reach wider audiences, it can be argued that programmes such as EastEnders have lost the ability to bring the family together
The impact of convergence
- Over recent years, media development has been rapid and convergence has become the centre of modern life
- With products such as the iPhone offering multiple devices in one, the audience have come to expect ease and accessibility
- Modern audiences are used to having all their desired technology at their finger tips in one product and this has greatly affected audience consumption#
- Audience demand has been met
- Now we not only choose when but also where to consume our entertainment , this has been made possible through portability which has been argued as the most important advance in technology
over recent years
- This is because consumers can have a phone, camera, television, and internet connection all in their pocket
Thursday, 17 March 2016
New/ Digital stories
TV advertising exceeds £5bn for first time
http://www.telegraph.co.uk/business/2016/02/23/tv-advertising-exceeds-5bn-for-first-time/
- Television advertising has surpassed 5 billion mark for the first time in history , a report has found
- Revenues from TV advertising rose from 7.4pc to $5.27 billion last year, the sixth consecutive year of growth according to TV marketing body Think box.
- On-line businesses are the second largest TV advertising category, with investment of more than $500 billion dollars up 14pc on 2014
- It said that social media giant Facebook was the biggest-spending new TV advertiser, ploughing £10.8m into on-screen adverts.
I think that this is good for the television industry as many advertisers have been going to digital media institutions to pay for advertisements in which there has been a decline in TV advertising so its beneficial to the TV industry in which the TV industry is not facing any cuts or anything.
I think that this is good for the television industry as many advertisers have been going to digital media institutions to pay for advertisements in which there has been a decline in TV advertising so its beneficial to the TV industry in which the TV industry is not facing any cuts or anything.
Google boss Sundar Pichai handed shares worth $199m
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12147452/Google-boss-Sundar-Pichai-handed-shares-worth-199m.html
- Google's chief executive has been handed shares worth $199m (£138m), making him the highest paid boss in the US.
- Sundar Pichai, who became head of the search giant in October after a company-wide reorganisation, was awarded 273,328 shares, filling showed. The shares will vest every three months until 2019.
- Mr Pichai now owns stock in Alphabet, Google’s parent company, worth $650m
- However, his wealth still pales in comparison to Google founders Larry Page and Sergey Brin, who are worth $34.6bn and $33.9bn respectively.
- Large numbers of shares were also handed to other executives at Google, which is responsible for 99.4pc of Alphabet’s total revenues
- Diane Greene, head of Google’s cloud computing business, received stock worth $42.8m.
- Elsewhere, Ruth Porat, the chief financial officer of Alphabet, received equity worth $38.3m.
- The awards came just weeks after Google agreed to pay £130m to the UK in a bid to draw a line under its long-running tax row.
In conclusion I believe that Google is a company at the top of their game in which they can afford to play around with shares and experiment to make much more money from public funding.
In conclusion I believe that Google is a company at the top of their game in which they can afford to play around with shares and experiment to make much more money from public funding.
Wednesday, 16 March 2016
Media Factsheet
-
- Audiences in the digital media
Digitalisation of television and the increase in other forms of digital entertainment has divided the audience into smaller niche groups.
Only a very few programmes appeal to mass mainstream audience, for example sports programming and entertainment shows like Strictly Come Dancing and The X Factor regularly attract audiences of over 10 million, but most programming now relies on a much smaller audience
Digitalisation has also created technological advances that allows audiences to construct different types of relationships with media products and producers
Only a very few programmes appeal to mass mainstream audience, for example sports programming and entertainment shows like Strictly Come Dancing and The X Factor regularly attract audiences of over 10 million, but most programming now relies on a much smaller audience
Digitalisation has also created technological advances that allows audiences to construct different types of relationships with media products and producers
Computer Generated Imagery and animation has transformed the look of feature films and digital cameras have put
film making into the hands of amateurs (who can distribute and exhibit to a global audience on services such as
YouTube).
DVD box sets and access to streaming video have encouraged television drama to use longer, more complex
narratives. It is now common place for stories to have arcs that extend over 12 or 24 hours and, in some cases over
5 or 6 (or even more) seasons.
5 or 6 (or even more) seasons.
Audiences are now likely to have ‘marathon’ viewings of multiple episodes of their favourite extended drama.
Live TV viewing and attendance at cinemas is in decline
Social networking has replaced institutional based media for some whilst others access media products in alternative ways, such as streaming on-line, downloading or DVD/ Blu-ray. iPlayer allows BBC television programmes to be downloaded to a mobile device which can then be viewed anywhere and at any tim
Viewers are no longer tied to schedules or locations.
Viewers are no longer tied to schedules or locations.
In addition, digital media has allowed audiences to have a more proactive relationship with institutions and they can be seen to be much more active than in the past. Audiences can be seen to have more of an impact on production and can even be part of the production process themselves. Some see this as a positive move that reduces the amount of power held by institutions.
NETFLIX -
Netflix, Inc. is an American based company providing on-demand Internet streaming media to North and South America, Scandinavia, the Caribbean and UK & Ireland
They were not launched in the UK as a service until 2012, although awareness of the brand grew as a result of their success in streaming original programming and support of independent film distribution.
They describe their institution as “the world’s leading internet television network” and much of their development has impacted audience consumption of television.
Netflix is available across a range of devices, including smartphones, tablets, gaming consoles, and internet enabled television. This is an example of technological convergence, where two or more technologies combine in one new device/ platform/ application. For Netflix, technological convergence offers greater audience pleasures through increased accessibility and user convenience.
Netflix requires users to subscribe to the service via the company website. The user pays a monthly fee, and can then stream unlimited films and TV programmes instantly.
Netflix offer the streaming across a range of devices, including TVs and tablets. Netflix also allows users to log into multiple devices, meaning that login details can be shared within family or friendship groups
The streaming market is increasingly competitive, as the technologies used to stream VoD become ubiquitous within society. DVD rental shops have lost their market share, with many going into administration (Blockbusters being a notable recent case).
Alongside Netflix, users have various options including LOVEFilm, Amazon Instant Streaming, NOW TV (Sky TV’s offering), as well as the more independent Mubu and Curzon On Demand. Netflix seeks to maintain its popularity with subscribers through increased personalisation.
According to Todd Yellin, Netflix’s vice president of product innovation, 75-80% of what users watch on Netflix comes from recommendations, as opposed to searched programmes.
Offering audiences the increased personalisation offers the gratifications of personal identity and social interaction (Blumler & Katz), as users feel that they are able to tailor media schedules to their own tastes, while still participating in a viewing community through the rating and recommendations.
Netflix has also lead the way in developing VoD services through their acquisition of original content for distribution. This began with webisodes of the horror series Splatter (2009) which received mixed reviews for Joe Dante’s direction of Corey Feldman in the lead role of Jonny Splatter.
From this point Netflix took a 3 year break, coming back with the Norwegian-American comedy-drama series, Lilyhammer, and crime series, The Ropes. The altered approach to content proved popular with audiences, and led to Netflix licensing the rights to House of Cards in 2012.
House of Cards, whose entire first season of 13 episodes, premiered on 1 February 2013, is a political episodic drama starring Kevin Spacey, with David Fincher (The Social Network, 2010) directing. The credentials of this partnership enabled Netflix to establish their brand as a leading on-demand television network. The series was exclusively available on Netflix, encouraging audiences to subscribe
he company was established in 1997, and began their DVD-distributions in 1999.
They describe their institution as “the world’s leading internet television network” and much of their development has impacted audience consumption of television.
Netflix is available across a range of devices, including smartphones, tablets, gaming consoles, and internet enabled television. This is an example of technological convergence, where two or more technologies combine in one new device/ platform/ application. For Netflix, technological convergence offers greater audience pleasures through increased accessibility and user convenience.
Netflix requires users to subscribe to the service via the company website. The user pays a monthly fee, and can then stream unlimited films and TV programmes instantly.
Netflix offer the streaming across a range of devices, including TVs and tablets. Netflix also allows users to log into multiple devices, meaning that login details can be shared within family or friendship groups
The streaming market is increasingly competitive, as the technologies used to stream VoD become ubiquitous within society. DVD rental shops have lost their market share, with many going into administration (Blockbusters being a notable recent case).
Alongside Netflix, users have various options including LOVEFilm, Amazon Instant Streaming, NOW TV (Sky TV’s offering), as well as the more independent Mubu and Curzon On Demand. Netflix seeks to maintain its popularity with subscribers through increased personalisation.
According to Todd Yellin, Netflix’s vice president of product innovation, 75-80% of what users watch on Netflix comes from recommendations, as opposed to searched programmes.
Offering audiences the increased personalisation offers the gratifications of personal identity and social interaction (Blumler & Katz), as users feel that they are able to tailor media schedules to their own tastes, while still participating in a viewing community through the rating and recommendations.
Netflix has also lead the way in developing VoD services through their acquisition of original content for distribution. This began with webisodes of the horror series Splatter (2009) which received mixed reviews for Joe Dante’s direction of Corey Feldman in the lead role of Jonny Splatter.
From this point Netflix took a 3 year break, coming back with the Norwegian-American comedy-drama series, Lilyhammer, and crime series, The Ropes. The altered approach to content proved popular with audiences, and led to Netflix licensing the rights to House of Cards in 2012.
House of Cards, whose entire first season of 13 episodes, premiered on 1 February 2013, is a political episodic drama starring Kevin Spacey, with David Fincher (The Social Network, 2010) directing. The credentials of this partnership enabled Netflix to establish their brand as a leading on-demand television network. The series was exclusively available on Netflix, encouraging audiences to subscribe
Thursday, 10 March 2016
up to the minute research
http://www.dailymail.co.uk/news/article-3498521/How-UK-Netflix-viewers-half-choice-U-S-users-price-hack-use-access-extra-hit-shows.htm
- Netflix users in Britain pay £7.49 per month for 3,000 films and TV shows
- Users of video streaming service in America pay £7 per month for 5,600
- UK users of the video streaming service pay £7.49 a month for a selection of 3,000 films and TV shows on the standard plan, while in the US it is about £7 ($9.99) per month for 5,600 releases
But the California-based company - whose service is now live in almost 250 countries - is clamping down on these proxies, having announced two months ago that it wants to stamp out the practice.
http://www.blackhillsfox.com/home/headlines/Final-store-closing-ends-Blockbuster-legacy-in-Rapid-City-369601811.html
It's the end of an era in Rapid City as the Blockbuster movie rental experience comes to a close.
Eric Seljeskog says, "It was a family experience. People would come in with their whole family. It was an event just coming to the video store, almost as much as watching the videos themselves."
Back in 2011, all of the corporate Blockbuster businesses were shut down -- but the franchises, like the locations here in town, could still continue to operate.
The store on Anamosa Street is one of the last remaining Blockbusters not just in the country, but in the world.
http://www.express.co.uk/life-style/science-technology/617222/Simple-Netflix-Trick-Improve-Recommendations
Netflix subscribers have the ability to set-up multiple profiles on their account.
These profiles are designed for different family members and friends – and should stop your significant other's dodgy movie picks from affecting your recommendations.
A maximum of five profiles can be set-up per Netflix account, but that's more than enough to help you customise the content you fancy watching.
Setting up these profiles makes it quick to find content you feel like watching, rather than trawling through endless lists of programmes.
It also stops you confusing Netflix with the blend of film genres and shows normally associated with one person's account.
Netflix recently announced a price rise for some of its services.
http://www.wired.co.uk/news/archive/2016-04/11/netflix-price-increase-uk
standard at £7.49 per month, gets you HD content (up to 1080p), and access on two screens at once.
The Premium bundle bumps up to 4K quality (as long as your internet connection can handle it) and allows up to four screens to be logged in simultaneously
£5.99 per month, a price most will still be paying. That will soon be ending though, as Netflix support has confirmed to WIRED that the £5.99 legacy pricing will be rising to the current £7.49 that a new member would pay – a £1.50 increase
The increase follows a similar move in the US, where long-term customers currently paying $7.99 for the Standard package will be facing a two dollar increase, taking it to $9.99 per month
"Later this month, members in the UK will begin to be ungrandfathered," a Netflix spokesperson told WIRED
http://www.independent.co.uk/life-style/gadgets-and-tech/news/netflix-wheretowatch-removed-legal-streaming-search-engine-a6979601.html
http://www.profitconfidential.com/stock/netflix-inc-are-we-about-to-see-the-biggest-surge-in-nflx-stock-history/
http://www.mirror.co.uk/news/uk-news/netflix-set-hike-cost-streaming-7722443
http://bgr.com/2016/04/08/best-netflix-movies-2016-how-to-find/
http://www.engadget.com/2016/04/08/dish-hopper-3-netflix-4k/
http://www.mirror.co.uk/tech/netflixs-catalogue-shrinking-here-numbers-7705731
http://fieldguide.gizmodo.com/14-netflix-hacks-to-help-you-binge-like-a-pro-1768177238
- Netflix users in Britain pay £7.49 per month for 3,000 films and TV shows
- Users of video streaming service in America pay £7 per month for 5,600
Netflix customers in Britain only get half the titles available in America, it was revealed today.
- UK users of the video streaming service pay £7.49 a month for a selection of 3,000 films and TV shows on the standard plan, while in the US it is about £7 ($9.99) per month for 5,600 releases
But the California-based company - whose service is now live in almost 250 countries - is clamping down on these proxies, having announced two months ago that it wants to stamp out the practice.
http://www.blackhillsfox.com/home/headlines/Final-store-closing-ends-Blockbuster-legacy-in-Rapid-City-369601811.html
It's the end of an era in Rapid City as the Blockbuster movie rental experience comes to a close.
Eric Seljeskog says, "It was a family experience. People would come in with their whole family. It was an event just coming to the video store, almost as much as watching the videos themselves."
Back in 2011, all of the corporate Blockbuster businesses were shut down -- but the franchises, like the locations here in town, could still continue to operate.
The store on Anamosa Street is one of the last remaining Blockbusters not just in the country, but in the world.
Eric says adaptability and a good customer base was what helped keep the franchise afloat for a couple more years.
Eric took over the franchise in 2000 -- running the business for over a decade -- calling it one of the most fun businesses he owned.
Eric attributes part of the pull away from movie rental stores to online streaming with websites like Amazon and Netflix carrying movies you can download with just a click -- never having to leave home.
Seljeskog says, "The other thing is the DVRs. People are recording more shows so the video stores aren't quite the experience they used to be."
http://www.express.co.uk/life-style/science-technology/617222/Simple-Netflix-Trick-Improve-Recommendations
This simple Netflix trick could revolutionise your movie recommendations
These profiles are designed for different family members and friends – and should stop your significant other's dodgy movie picks from affecting your recommendations.
A maximum of five profiles can be set-up per Netflix account, but that's more than enough to help you customise the content you fancy watching.
Setting up these profiles makes it quick to find content you feel like watching, rather than trawling through endless lists of programmes.
It also stops you confusing Netflix with the blend of film genres and shows normally associated with one person's account.
Netflix recently announced a price rise for some of its services.
http://www.wired.co.uk/news/archive/2016-04/11/netflix-price-increase-uk
Netflix is putting up its UK prices for legacy customers
Prices for Netflix will be rising for some users, as the streaming video service ends its legacy pricing for long-term subscribers.
Netflix offers three package tiers in the UK, Basic, Standard, and Premium. The first, at £5.99 per month, allows users to log in on only one screen at a time, and only offers standard definition picture quality.
standard at £7.49 per month, gets you HD content (up to 1080p), and access on two screens at once.
The Premium bundle bumps up to 4K quality (as long as your internet connection can handle it) and allows up to four screens to be logged in simultaneously
£5.99 per month, a price most will still be paying. That will soon be ending though, as Netflix support has confirmed to WIRED that the £5.99 legacy pricing will be rising to the current £7.49 that a new member would pay – a £1.50 increase
The increase follows a similar move in the US, where long-term customers currently paying $7.99 for the Standard package will be facing a two dollar increase, taking it to $9.99 per month
"Later this month, members in the UK will begin to be ungrandfathered," a Netflix spokesperson told WIRED
http://www.independent.co.uk/life-style/gadgets-and-tech/news/netflix-wheretowatch-removed-legal-streaming-search-engine-a6979601.html
http://www.profitconfidential.com/stock/netflix-inc-are-we-about-to-see-the-biggest-surge-in-nflx-stock-history/
http://www.mirror.co.uk/news/uk-news/netflix-set-hike-cost-streaming-7722443
http://bgr.com/2016/04/08/best-netflix-movies-2016-how-to-find/
http://www.engadget.com/2016/04/08/dish-hopper-3-netflix-4k/
http://www.mirror.co.uk/tech/netflixs-catalogue-shrinking-here-numbers-7705731
http://fieldguide.gizmodo.com/14-netflix-hacks-to-help-you-binge-like-a-pro-1768177238
Friday, 4 March 2016
Case study - New/Digital Media
Your chosen industry: Film
Your chosen case study (i.e. text/institution etc.): How has movie streaming affected revenue of film released in cinemas/ How has YouTube helped to
Have you received approval for this case study from your teacher? Yes/No -
http://www.ebuyer.com/blog/2015/01/is-streaming-good-for-the-movie-industry/
http://www.dailytech.com/Hollywood+Executives+Fear+Netflixs+Impact+on+Film+Industry/article21075.htm
http://screenrant.com/netflix-digital-killing-movie-theaters/
Audience
1) How has new and digital media changed the audience experience in your chosen industry?
- New/Digital Media has changed the way audiences view film and therefore changed the lifestyle of audiences. As a result of the rise of Netflix and other movie streaming websites, renting out movies from blockbuster stores has dramatically reduced to a point where blockbuster stores went bust.
2) Has new and digital media changed the way the audience consume your chosen product?
- Traditionally people would have to travel to the movie renting stores and rent out hard copys of the movie which are used to be played onto their video recorder sets at home
However in today's world, people can then view many different films on an app or on-line website in the comfort of their own home.
3) Has the size of the audience changed as a result of new and digital media?
I believe that because of new/digital media, more people are streaming movies online rather than using the traditional method of renting movies.
4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
The positives to the result of new/digital media introducing movie streaming are as follows:
- Streaming movies online is much cheaper than renting hard copys from stores
- People can watch a wide variety of movies instantly
- People do not have to travel places to acquire movies to be streamed.
5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
The negatives to this method are as follows -
- People are not travelling, correlating into the increase in obesity
- Lack of social interaction
-
6) What about audience pleasures - have these changed as a result of new and digital media?
- The audience pleasure of enjoying movies still remains the same however a new audience pleasure is that consumers of streaming services can watch more movies for a cheaper price
7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.
- 4.94 million paying subscribers in the UK
- more than 1 in 10 British households have a Netflix membership
-
Institution
1) How has new and digital media had an impact on ownership or control in your chosen industry?
- New/Digital media has given institutions such as Netflix to gain information based on their paying subscribers and this means consumers of movie streaming are much more vulnerable as that information can be handed to unauthorised people due to hacking or theft of information.
2) What impact has new and digital media had on ownership in your chosen case study?
- One impact to ownership and control is that Netflix has full control as to what movies they allow to be streamed for paying subscribers, this means that movies streaming institution can influence or feed information based on the films uploaded for paying subscribers to consume (The hypodermic needle theory).
3) How has new and digital media changed the way institutions produce texts?
- Digital media has changed the way produce text as movies can be viewed electronically or digitally and is a soft version, however traditionally institutions would produce texts physically and there would be a hard copy given to consumers who rented movies from stores.
4) How has new and digital media changed the way institutions distribute their product?
Traditionally, institutions would distribute rented movies through their stores however now movie streaming services are distributed on-line with a membership to watch all of the movies that an institution has uploaded onto their website.
5) How might new and digital media threaten your chosen industry?
New/ digital media has already threatened the movie industry as it has put famous movie renting institution out of business through the developments of New/Digital media.
6) How has new and digital media changed the way your chosen industry is regulated?
- Regulation has changed as the movies are posted on-line to Netflix website in which regulating organisation make sure the material or content is appropriate for their licencing.
UGC
1) What examples of user-generated content can you find in your case study?
- On movie streaming websites users cannot have their own content in relation to
2) How has UGC changed things for audiences or institutions in your chosen case study?
Marxism, Pluralism and Hegemony
1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?
2) How would a pluralist view the impact of new and digital media in your chosen industry?
3) Are there any examples of hegemony in your chosen industry or case study?
Globalisation
1) How has globalisation impacted on your chosen industry or case study?
Globalisation has increased as many people all over the world have Internet and can gain access to movie streaming services, this as a result has increased globalisation as many people can view the same service from different parts of the world.
2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?
In my opinion globalisation has had a positive impact as people from all over the world can view the same films that they may not be able to view other places such as cinemas in and TV channels in different countries.
3) Can you find examples of cultural imperialism in your case study or industry? (The 'Americanisation' of the world)
-Social media
1) How has your industry or case study used social media to promote its products?
Movie streaming, is promoted on all social media websites, they communicate with Netflix users and promote new uploads onto their social media , Facebook and Twitter
2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.
showing snippets of Netflix series House of Cards, this gets audiences a taster of the Netflix show
3) Is social media an opportunity or a threat to your industry and case study?
social media is an opportunity to the film industry
Statistics
1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.
- Blockbuster statistics -
-
-
-
-
Netflix
- 75 million paying subscribers
- three packages offered, standard (£5.99), premium (£7.99),
2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry?
From these statistics it has been evident that stores have been wiped out by renting stores such as blockbuster stores. This is mainly due to the convenience that movie streaming has provided. Also blockbuster were not able to adapt to new convenient ways.t
3) What has the impact been for audiences? These may be positive and negative.
- There has been both a positive and negative impact on new/digital media on audiences, this then means that New/Digital media
Theories
1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.
Issues/debates
1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.
Wider examples and secondary texts
1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?
Tuesday, 1 March 2016
January Assessment
1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
- I would need to reference authors more in my essay
- Also more articles should be listed to relate articles with democracy and social media
- More quotes were needed to support my views on democracy and new/digital media.
- More on the news and the institution
- More on citizen journalism - e.g Eric Garner
- I need to cover institution more
- Present both sides of the democracy -
E.g 1/3 of world population do not have internet access which means , people do not have much access.
EBI - Lacks specific reference of the news case study
More needed on Murdoch/ News corporate + gatekeeper/ N
2) Read through the mark scheme. Of the six different statements, write which you think is currently your strongest and which is weakest. ExplainWHY and, for the weakest, what you are going to do to improve in that area
- A sophisticated and comprehensive essay, showing very good critical autonomy. Sophisticated and detailed understanding of new and digital media. A sharp focus on the question throughout. Sophisticated application of a wide range of media issues/debates/theories and wider contexts. A comprehensive individual case study, with a wide range of detailed examples. Well structured, articulate and engaged
I believe the strongest point is that I have applied sophisticated application of a wide range of media and my weakest area is that I havent showed a sophisticated and comprehensive essay, showing very good critical autonomy. Sophisticated and detailed understanding of new and digital media
3) Read through the exemplar A grade essay. What does this essay offer that yours does not? Identify THREE things you can take from this essay to improve your own responses in future.
- Offers fluent writing which I will need to achieve a higher grader
- offers much more theorists included
- offers more points and the detail of the points which I would again need in my future essay
4) Paragraph
- I would need to reference authors more in my essay
- Also more articles should be listed to relate articles with democracy and social media
- More quotes were needed to support my views on democracy and new/digital media.
- More on the news and the institution
- More on citizen journalism - e.g Eric Garner
- I need to cover institution more
- Present both sides of the democracy -
E.g 1/3 of world population do not have internet access which means , people do not have much access.
EBI - Lacks specific reference of the news case study
More needed on Murdoch/ News corporate + gatekeeper/ N
2) Read through the mark scheme. Of the six different statements, write which you think is currently your strongest and which is weakest. ExplainWHY and, for the weakest, what you are going to do to improve in that area
- A sophisticated and comprehensive essay, showing very good critical autonomy. Sophisticated and detailed understanding of new and digital media. A sharp focus on the question throughout. Sophisticated application of a wide range of media issues/debates/theories and wider contexts. A comprehensive individual case study, with a wide range of detailed examples. Well structured, articulate and engaged
I believe the strongest point is that I have applied sophisticated application of a wide range of media and my weakest area is that I havent showed a sophisticated and comprehensive essay, showing very good critical autonomy. Sophisticated and detailed understanding of new and digital media
3) Read through the exemplar A grade essay. What does this essay offer that yours does not? Identify THREE things you can take from this essay to improve your own responses in future.
- Offers fluent writing which I will need to achieve a higher grader
- offers much more theorists included
- offers more points and the detail of the points which I would again need in my future essay
4) Paragraph
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