Thursday 17 March 2016

New/ Digital stories

TV advertising exceeds £5bn for first time

http://www.telegraph.co.uk/business/2016/02/23/tv-advertising-exceeds-5bn-for-first-time/

Nicole KIdman with some meerkats


- Television advertising has surpassed 5 billion mark for the first time in history , a report has found
- Revenues from TV advertising rose from 7.4pc to $5.27 billion last year, the sixth consecutive year of growth according to TV marketing body Think box.

- On-line businesses are the second largest TV advertising category, with investment of more than $500 billion dollars up 14pc on 2014

It said that social media giant Facebook was the biggest-spending new TV advertiser, ploughing £10.8m into on-screen adverts.

I think that this is good for the television industry as many advertisers have been going to digital media institutions to pay for advertisements in which there has been a decline in TV advertising so its beneficial to the TV industry in which the TV industry is not facing any cuts or anything.




Google boss Sundar Pichai handed shares worth $199m

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12147452/Google-boss-Sundar-Pichai-handed-shares-worth-199m.html




Sundar Pichai, senior vice president of Android, Chrome and Apps, talks during a conference during the Mobile World Congress, the world's largest mobile phone trade show in Barcelona, Spain


Google's chief executive has been handed shares worth $199m (£138m), making him the highest paid boss in the US.
Sundar Pichai, who became head of the search giant in October after a company-wide reorganisation, was awarded 273,328 shares, filling showed. The shares will vest every three months until 2019.
Mr Pichai now owns stock in Alphabet, Google’s parent company, worth $650m
However, his wealth still pales in comparison to Google founders Larry Page and Sergey Brin, who are worth $34.6bn and $33.9bn respectively.

Large numbers of shares were also handed to other executives at Google, which is responsible for 99.4pc of Alphabet’s total revenues
Diane Greene, head of Google’s cloud computing business, received stock worth $42.8m.
Elsewhere, Ruth Porat, the chief financial officer of Alphabet, received equity worth $38.3m.

The awards came just weeks after Google agreed to pay £130m to the UK  in a bid to draw a line under its long-running tax row.

In conclusion I believe that Google is a company at the top of their game in which they can afford to play around with shares and experiment to make much more money from public funding.









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