Who killed the newspaper? (Article)
This article discusses the different issues that many that the newspaper industry faces. Also highlight possible reasons as to why the newspaper industry has declined as it has. The most obvious and main reason was the internet. This is because the article mentioned the fact that anyone with an internet connection and a keyboard and create things such as blogs. Also the fact that the internet has made it much more easier to access news around the world due to googles search engines. People no longer has to search through paper to find the information they are looking for. The damage the internet was also spoken about where the article mentioned that Britain's newspapers Guardian had half as many more readers in America than in Britain. This shows the type of damage internet has done. If people are no longer reading newspaper most advertising do not want to use newspaper advertising as a way to advertise and instead use websites where there is more viewers such as Craigslist. Another topic discuses is what newspaper companies have done to make sure they survive. This part of the article suggested that many newspapers are now offered for free and the fact that many newspapers have changed the type of news they are covering. The type of news has changed to entertainment and lifestyle to try and engage with the younger audience. Also the fact that formal news about politics is something that many readers do not want to read. It was also said that in the year 2043 there will be the last reader of newspapers. This means that as circulation in America is massively decreasing, it will stop in the year 2043. One more point that was mentioned is that if there are no newspapers then who would favour politicians.
Do you agree with its view that it is ‘a cause for concern, but not for panic’?
I agree that the decline in the newspaper industry a cause for concern as there are people who are losing their jobs and aspiring journalists who are about to go into the newspaper industry would have a hard time trying to find a job however its not a panic as newspapers should have learned to adapt with the technical advances with the internet.
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